Introduction
Marketing teams are always looking for better ways to leverage technology to increase their ROI, drive sales, and build brand loyalty. In the world of cloud-based marketing platforms, Adobe Experience Cloud and Salesforce Marketing Cloud are two of the most popular options on the market. Both are comprehensive platforms that offer powerful tools for personalization, automation, and analytics. But which one is better for your business?
In this post, we'll provide a factual unbiased comparison between Adobe Experience Cloud and Salesforce Marketing Cloud, including some numbers when possible.
Features
Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive platform designed to help businesses create, manage, and deliver personalized experiences across multiple channels, including email, social media, and mobile apps. The platform includes several powerful tools, such as:
- Adobe Analytics, a powerful analytics tool that provides real-time insights into customer behavior
- Adobe Campaign, a tool that allows marketers to create, manage, and deliver personalized campaigns across multiple channels
- Adobe Experience Manager, a content management system (CMS) that enables businesses to create and manage high-quality content across their entire marketing funnel
- Adobe Target, an optimization tool that allows businesses to test and personalize their digital experiences in real-time
Salesforce Marketing Cloud
Salesforce Marketing Cloud is an all-in-one marketing platform that provides a wide range of tools for managing customer data, creating and managing campaigns, and measuring their effectiveness. Some of the platform’s most powerful tools include:
- Journey Builder, a tool that enables marketers to create personalized customer journeys across multiple touchpoints
- Email Studio, a tool for creating and managing email campaigns
- Mobile Studio, a tool for creating and managing mobile messaging campaigns
- Social Studio, a tool for managing social media campaigns and engagement
Pricing
Adobe Experience Cloud and Salesforce Marketing Cloud both offer a range of pricing options depending on the needs of your business. However, getting an accurate comparison between the two platforms can be challenging, as the pricing structures are complex and highly dependent on the specific needs of your business.
That said, here’s an overview of the pricing models for both platforms:
Adobe Experience Cloud
Adobe Experience Cloud offers separate pricing for each of its solutions. For instance, Adobe Analytics starts at $30,000 per year, while Adobe Campaign starts at $50,000 per year. As such, pricing for the complete Adobe Experience Cloud solution can run into the hundreds of thousands of dollars per year.
Salesforce Marketing Cloud
Salesforce Marketing Cloud is similarly priced based on the specific tools and features required by your business. Generally, pricing for the platform ranges from $1,000 to $4,000 per month for a single user, while enterprise solutions can cost upwards of $20,000 per month.
Conclusion
When it comes to the comparison between Adobe Experience Cloud and Salesforce Marketing Cloud, it’s clear that both platforms offer powerful tools for marketers. Ultimately, the best platform for your business will depend on your specific needs, budget, and preferences.
Regardless of which platform you choose, both Adobe Experience Cloud and Salesforce Marketing Cloud are comprehensive and effective tools for modern marketing strategies.
References
- Adobe Experience Cloud Pricing. Retrieved from https://www.adobe.com/experience-cloud/pricing.html
- Salesforce Marketing Cloud Pricing. Retrieved from https://www.salesforce.com/products/marketing-cloud/pricing/